Lilien, G. L., Rangaswamy, A., & De Bruyn, A. (2013). Principles of marketing engineering (2nd ed.). DecisionPro.
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Chicago Style (17th ed.) Citation
Lilien, Gary L., Arvind Rangaswamy, and Arnaud De Bruyn. Principles of Marketing Engineering. 2nd ed. Santa Rosa: DecisionPro, 2013.
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MLA (9th ed.) Citation
Lilien, Gary L., et al. Principles of Marketing Engineering. 2nd ed. DecisionPro, 2013.
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Warning: These citations may not always be 100% accurate.