Smith, P. R., & Zook, Z. (2012). Marketing communications: Integrating offline and online with social media (5th ed.). Kogan Page.
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Chicago Style (17th ed.) Citation
Smith, Paul Russell, and Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. London: Kogan Page, 2012.
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MLA (9th ed.) Citation
Smith, Paul Russell, and Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media. 5th ed. Kogan Page, 2012.
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Warning: These citations may not always be 100% accurate.