rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: MERCATOR
    sub title: tout le marketing à ľ ère numérique
  name:
    name part: Lendrevie, Jacques
    role:
      role term: creator
  name:
    name part: Lévy, Julien
  type of resource: text
  origin info:
    edition: 11e éd.
    issuance: monographic
  language:
    language term: fre
  physical description:
    extent: 1027 s.
  note: Jacques Lendrevie, Julien Lévy
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: digitalizácia
  subject:
    name:
      name part: analýza trhu
  subject:
    name:
      name part: trh
  subject:
    name:
      name part: spotrebitelia
  subject:
    name:
      name part: produkty
  subject:
    name:
      name part: politika cenová
  subject:
    name:
      name part: komunikácia
  subject:
    name:
      name part: marketing priamy
  subject:
    name:
      name part: klienti
  subject:
    name:
      name part: siete sociálne
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: marketing služieb
  subject:
    name:
      name part: značky
  subject:
    name:
      name part: marketing mix
  identifier: 978-2-10-071107-9
  record info:
    record change date: 20240226124500.9
    record identifier: 0210125