APA (7th ed.) Citation
Davis, H. L., & Silk, A. J. (1978). Behavioral and management science in marketing. Wiley.
Chicago Style (17th ed.) Citation
Davis, Harry L., and Alvin J. Silk. Behavioral and Management Science in Marketing. New York: Wiley, 1978.
MLA (9th ed.) Citation
Davis, Harry L., and Alvin J. Silk. Behavioral and Management Science in Marketing. Wiley, 1978.
Warning: These citations may not always be 100% accurate.