rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing našej súčasnosti
  name:
    name part: Štefko, Róbert
    role:
      role term: creator
  name:
    name part: Dorčák, Peter, 1979-
  name:
    name part: Bačík, Radovan
  name:
    name part: Ferencová, Martina
  name:
    name part: Gburová, Jaroslava
  name:
    name part: Keruľ, Rastislav
  name:
    name part: Pollák, František, 1985-
  name:
    name part: Suhányi, Ladislav
  name:
    name part: Fedorko, Igor
  name:
    name part: Fedorko, Richard
  name:
    name part: Mudrík, Martin
  name:
    name part: Zajacová, Lenka
  name:
    name part: Kita, Jaroslav
  name:
    name part: Kern, Jiří
  name:
    name part: Rózsa, Zoltán
  name:
    name part: Prešovská univerzita v Prešove. Fakulta manažmentu
  type of resource: text
  origin info:
    edition: 1. vyd.
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 483 s. [24,15 AH]
  note: Róbert Štefko a kolektív ; recenzovali: Jaroslav Kita, Jiří Kern, Zoltán Rózsa
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: marketing manažment
  subject:
    name:
      name part: analýza swot
  subject:
    name:
      name part: systémy informačné
  subject:
    name:
      name part: výskum marketingový
  subject:
    name:
      name part: správanie spotrebiteľa
  subject:
    name:
      name part: marketing mix
  subject:
    name:
      name part: produkty
  subject:
    name:
      name part: politika cenová
  subject:
    name:
      name part: komunikácia marketingová
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: vzťahy s verejnosťou
  subject:
    name:
      name part: podpora predaja
  subject:
    name:
      name part: predaj
  subject:
    name:
      name part: riadenie predaja
  subject:
    name:
      name part: marketing elektronický
  subject:
    name:
      name part: distribúcia
  subject:
    name:
      name part: marketing personálny
  subject:
    name:
      name part: plánovanie
  subject:
    name:
      name part: stratégia marketingová
  subject:
    name:
      name part: marketing medzinárodný
  subject:
    name:
      name part: kódexy etické
  identifier: 978-80-89568-99-4
  record info:
    record change date: 20240502073733.9
    record identifier: 0226772