Marketing identity 2016: brands we love conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic - Petranová, Dana; Matúš, Jozef; Mendelová, Dáša (Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016)