Steenkamp, J. (2017). Global brand strategy: World-wise marketing in the age of branding. Palgrave Macmillan.
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Chicago Style (17th ed.) Citation
Steenkamp, Jan-Benedict. Global Brand Strategy: World-wise Marketing in the Age of Branding. London: Palgrave Macmillan, 2017.
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MLA (9th ed.) Citation
Steenkamp, Jan-Benedict. Global Brand Strategy: World-wise Marketing in the Age of Branding. Palgrave Macmillan, 2017.
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Warning: These citations may not always be 100% accurate.