Macdivitt, H., & Wilkinson, M. (2012). Value-based pricing: Drive sales and boost your bottom line by creating, communicating, and capturing customer value. McGraw-Hill.
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Citação norma Chicago
Macdivitt, Harry, and Mike Wilkinson. Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Value. New York: McGraw-Hill, 2012.
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Citação norma MLA
Macdivitt, Harry, and Mike Wilkinson. Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Value. McGraw-Hill, 2012.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.