Macdivitt, H., & Wilkinson, M. (2012). Value-based pricing: Drive sales and boost your bottom line by creating, communicating, and capturing customer value. McGraw-Hill.
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Chicago Style (17th ed.) Citation
Macdivitt, Harry, and Mike Wilkinson. Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Value. New York: McGraw-Hill, 2012.
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MLA (9th ed.) Citation
Macdivitt, Harry, and Mike Wilkinson. Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Value. McGraw-Hill, 2012.
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Warning: These citations may not always be 100% accurate.