Venkatesan, R., Farris, P. W., & Wilcox, R. T. (2015). Cutting-edge marketing analytics: Real world cases and data sets for hands on learning. Pearson.
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Chicago Style (17th ed.) Citation
Venkatesan, Rajkumar, Paul W. Farris, and Ronald T. Wilcox. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Upper Saddle River: Pearson, 2015.
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MLA (9th ed.) Citation
Venkatesan, Rajkumar, et al. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning. Pearson, 2015.
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Warning: These citations may not always be 100% accurate.