EBES 2017: Consumer Behavior, Organizational Strategy and Financial Economics Proceedings of the 21st Eurasia Business and Economics Society Conference (EBES Conference), January 12-14, 2017, Budapest University of Technology - Bilgin, Mehmet Huseyin; Danis, Hakan; Demir, Ender; Can, Ugur; Akron, Sagi; Aysan, Ahmet Faruk; Bilgin, Mehmet Huseyin (Eurasian Studies in Business and Economics, 2018)