rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Management integrované marketingové a podnikové komunikace
  name:
    name part: Foret, Miroslav
    role:
      role term: creator
  name:
    name part: Hesková, Marie
  name:
    name part: Lieskovská, Vanda, 1961-
  name:
    name part: Melas, Dávid
  name:
    name part: Daňková, Alena
  name:
    name part: Dzurová, Mária
  name:
    name part: Jaderná, Eva
  type of resource: text
  origin info:
    edition: 1. vydání
    issuance: monographic
  language:
    language term: cze
  language:
    language term: slo
  physical description:
    extent: 135 s.
  note: Miroslav Foret, Marie Hesková, Vanda Lieskovská, Dávid Melas ; recenzenti: Alena Daňková, Mária Dzurová, Eva Jaderná
  subject:
    name:
      name part: komunikácia marketingová
  subject:
    name:
      name part: komunikácia firemná
  subject:
    name:
      name part: riadenie
  subject:
    name:
      name part: identita podniková
  subject:
    name:
      name part: kultúra podniková
  subject:
    name:
      name part: imidž
  subject:
    name:
      name part: riadenie podnikové
  subject:
    name:
      name part: maloobchod
  subject:
    name:
      name part: analýza trhu
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: školy vysoké
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: vzťahy s verejnosťou
  subject:
    name:
      name part: sponzorovanie
  subject:
    name:
      name part: siete sociálne
  subject:
    name:
      name part: kvalita života
  subject:
    name:
      name part: ukazovatele sociálne
  identifier: 978-80-86747-48-4
  record info:
    record change date: 20240221112943.6
    record identifier: 0250301