APA (7th ed.) Citation
Oreský, M. Pricing of Consumers and Possibilities of Using the Theory of Mental Accounting in Marketing.
Chicago Style (17th ed.) Citation
Oreský, Milan. Pricing of Consumers and Possibilities of Using the Theory of Mental Accounting in Marketing.
MLA (9th ed.) Citation
Oreský, Milan. Pricing of Consumers and Possibilities of Using the Theory of Mental Accounting in Marketing.
Warning: These citations may not always be 100% accurate.