Bogart, L. (1990). Strategy in Advertising: Matching Media and Messages to Markets and Motivations (2nd Edition.). NTC Business Books.
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Chicago Style (17th ed.) Citation
Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd Edition. Lincolnwood: NTC Business Books, 1990.
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MLA (9th ed.) Citation
Bogart, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. 2nd Edition. NTC Business Books, 1990.
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Warning: These citations may not always be 100% accurate.