rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategy in Advertising
    sub title: Matching Media and Messages to Markets and Motivations
  name:
    name part: Bogart, Leo
    role:
      role term: creator
  type of resource: text
  origin info:
    edition: 2nd Edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 406 s.
  note: Leo Bogart
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: propagácia
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: trh
  subject:
    name:
      name part: motivácia
  subject:
    name:
      name part: spotrebitelia
  subject:
    name:
      name part: rozhodovanie
  subject:
    name:
      name part: programovanie lineárne
  subject:
    name:
      name part: simulácia
  subject:
    name:
      name part: komunikácia
  related item:
    title info:
      title: Crain Books
  record info:
    record change date: 20240111123355.6
    record identifier: 0263055