Lee, N. R., & Kotler, P. (2020). Social Marketing: Behavior Change for Social Good (6th Edition.). SAGE.
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Chicago Style (17th ed.) Citation
Lee, Nancy R., and Philip Kotler. Social Marketing: Behavior Change for Social Good. 6th Edition. Thousand Oaks: SAGE, 2020.
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MLA (9th ed.) Citation
Lee, Nancy R., and Philip Kotler. Social Marketing: Behavior Change for Social Good. 6th Edition. SAGE, 2020.
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Warning: These citations may not always be 100% accurate.