Cita APA (7a ed.)
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of Marketing (8th European Edition.). Pearson.
Cita Chicago Style (17a ed.)
Kotler, Philip, Gary Armstrong, Lloyd C. Harris, y Hongwei He. Principles of Marketing. 8th European Edition. Harlow: Pearson, 2020.
Cita MLA (9a ed.)
Kotler, Philip, et al. Principles of Marketing. 8th European Edition. Pearson, 2020.
Precaución: Estas citas no son 100% exactas.