Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior (12th Edition.). Pearson.
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Chicago Style (17th ed.) Citation
Schiffman, Leon G., and Joe Wisenblit. Consumer Behavior. 12th Edition. Upper Saddle River: Pearson, 2019.
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MLA (9th ed.) Citation
Schiffman, Leon G., and Joe Wisenblit. Consumer Behavior. 12th Edition. Pearson, 2019.
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Warning: These citations may not always be 100% accurate.