Nunan, D., Birks, D. F., & Malhotra, N. K. (2020). Marketing Research: Applied Insight (6th Edition.). Pearson.
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Chicago Style (17th ed.) Citation
Nunan, Daniel, David F. Birks, and Naresh K. Malhotra. Marketing Research: Applied Insight. 6th Edition. Harlow: Pearson, 2020.
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MLA (9th ed.) Citation
Nunan, Daniel, et al. Marketing Research: Applied Insight. 6th Edition. Pearson, 2020.
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Warning: These citations may not always be 100% accurate.