Pollák, F., Markovič, P., & Világi, R. Digital vs. Traditional: Selected Views on Creating an Optimal Marketing Communication Mix.
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Chicago Style (17th ed.) Citation
Pollák, František, Peter Markovič, and Róbert Világi. Digital Vs. Traditional: Selected Views on Creating an Optimal Marketing Communication Mix.
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MLA (9th ed.) Citation
Pollák, František, et al. Digital Vs. Traditional: Selected Views on Creating an Optimal Marketing Communication Mix.
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Warning: These citations may not always be 100% accurate.