Briesemeister, B. B., & Selmer, W. K. (2022). Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales. Springer.
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Chicago Style (17th ed.) Citation
Briesemeister, Benny B., and Werner Klaus Selmer. Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales. Wiesbaden: Springer, 2022.
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MLA (9th ed.) Citation
Briesemeister, Benny B., and Werner Klaus Selmer. Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales. Springer, 2022.
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Warning: These citations may not always be 100% accurate.