rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová komunikácia a digitálne médiá
    sub title: praktikum
  name:
    name part: Drábik, Peter, 1981-
    role:
      role term: creator
  name:
    name part: Korčoková, Marína, 1970-
  name:
    name part: Ožvoldová, Katarína, 1984-
  name:
    name part: Kuchta, Martin, 1990-
  name:
    name part: Karlíček, Miroslav
  name:
    name part: Horváth, Jakub
  name:
    name part: Ekonomická univerzita v Bratislave. Obchodná fakulta
  type of resource: text
  origin info:
    edition: 1. vydanie
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 130 s. [5,81 AH]
  note: Peter Drábik a kol. ; recenzenti: Miroslav Karlíček, Jakub Horváth
  subject:
    name:
      name part: komunikácia marketingová
  subject:
    name:
      name part: médiá
  subject:
    name:
      name part: marketing elektronický
  subject:
    name:
      name part: technológie nové
  subject:
    name:
      name part: marketing mix
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: logo
  subject:
    name:
      name part: guerilla marketing
  subject:
    name:
      name part: stránky webové
  identifier: 978-80-225-5100-7
  record info:
    record change date: 20260227123037.5
    record identifier: 0297203