APA (7th ed.) Citation
Hoffmann, S., & Akbar, P. (2023). Consumer Behavior: Understanding Consumers – Designing Marketing Activities (2nd Edition.). Springer.
Chicago Style (17th ed.) Citation
Hoffmann, Stefan, and Payam Akbar. Consumer Behavior: Understanding Consumers – Designing Marketing Activities. 2nd Edition. Wiesbaden: Springer, 2023.
MLA (9th ed.) Citation
Hoffmann, Stefan, and Payam Akbar. Consumer Behavior: Understanding Consumers – Designing Marketing Activities. 2nd Edition. Springer, 2023.
Warning: These citations may not always be 100% accurate.