APA (7th ed.) Citation
Kotler, P., Armstrong, G., & Balasubramanian, S. (2024). Principles of Marketing (19th Edition, Global Edition.). Pearson.
Chicago Style (17th ed.) Citation
Kotler, Philip, Gary Armstrong, and Sridhar Balasubramanian. Principles of Marketing. 19th Edition, Global Edition. Harlow: Pearson, 2024.
MLA (9th ed.) Citation
Kotler, Philip, et al. Principles of Marketing. 19th Edition, Global Edition. Pearson, 2024.
Warning: These citations may not always be 100% accurate.