John, D. R., & Torelli, C. J. (2018). Strategic Brand Management: Lessons for Winning Brands in Globalized Markets. Oxford University Press.
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Chicago Style (17th ed.) Citation
John, Deborah Roedder, and Carlos J. Torelli. Strategic Brand Management: Lessons for Winning Brands in Globalized Markets. New York: Oxford University Press, 2018.
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MLA (9th ed.) Citation
John, Deborah Roedder, and Carlos J. Torelli. Strategic Brand Management: Lessons for Winning Brands in Globalized Markets. Oxford University Press, 2018.
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Warning: These citations may not always be 100% accurate.