APA (7th ed.) Citation
Tull, D. S., & Kahle, L. R. (1990). Marketing management (1. ed.). MacMillan Publishig Company.
Chicago Style (17th ed.) Citation
Tull, Donald S., and Lynn R. Kahle. Marketing Management. 1. ed. New York: MacMillan Publishig Company, 1990.
MLA (9th ed.) Citation
Tull, Donald S., and Lynn R. Kahle. Marketing Management. 1. ed. MacMillan Publishig Company, 1990.
Warning: These citations may not always be 100% accurate.