APA (7th ed.) Citation
Rice, W. E., & Smith, T. F. (1980). <The> Marketing Experience (1. ed.). Dryden Press.
Chicago Style (17th ed.) Citation
Rice, William E., and Theodore F. Smith. <The> Marketing Experience. 1. ed. Hinsdale: Dryden Press, 1980.
MLA (9th ed.) Citation
Rice, William E., and Theodore F. Smith. <The> Marketing Experience. 1. ed. Dryden Press, 1980.
Warning: These citations may not always be 100% accurate.