Cohen, W. A. (1991). <The> Practice of Marketing Management: Analysis, Planning, and Implementation (1. ed.). MacMillan Publ. Co.
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Chicago Style (17th ed.) Citation
Cohen, William A. <The> Practice of Marketing Management: Analysis, Planning, and Implementation. 1. ed. New York: MacMillan Publ. Co, 1991.
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MLA (9th ed.) Citation
Cohen, William A. <The> Practice of Marketing Management: Analysis, Planning, and Implementation. 1. ed. MacMillan Publ. Co, 1991.
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Warning: These citations may not always be 100% accurate.