APA (7th ed.) Citation
Lehmann, D. R., & Winer, R. S. (1991). Analysis for marketing planning (2. ed.). Irwin.
Chicago Style (17th ed.) Citation
Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 2. ed. Homewood: Irwin, 1991.
MLA (9th ed.) Citation
Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 2. ed. Irwin, 1991.
Warning: These citations may not always be 100% accurate.