rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Preface to Marketing Management
  name:
    name part: Peter, Paul J.
    role:
      role term: creator
  name:
    name part: Donnelly, James H.
  type of resource: text
  origin info:
    edition: 3. ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 295 s.
  note: Paul J. Peter, James H. Donnelly
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: manažment
  subject:
    name:
      name part: plánovanie strategické
  subject:
    name:
      name part: DSS
  subject:
    name:
      name part: spotrebitelia
  subject:
    name:
      name part: správanie
  subject:
    name:
      name part: analýza trhu
  subject:
    name:
      name part: plánovanie výroby
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: predaj
  subject:
    name:
      name part: distribúcia
  subject:
    name:
      name part: tvorba cien
  subject:
    name:
      name part: služby
  subject:
    name:
      name part: trh medzinárodný
  identifier: 0-256-03273-4
  record info:
    record change date: 20221220082136.7
    record identifier: c001041