Enis, B. M., & Cox, K. K. (1988). Marketing Classics: <A> Selection of Influential Articles (6. ed.). Allyn and Bacon.
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Chicago Style (17th ed.) Citation
Enis, Ben M., and Keith K. Cox. Marketing Classics: <A> Selection of Influential Articles. 6. ed. Boston: Allyn and Bacon, 1988.
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MLA (9th ed.) Citation
Enis, Ben M., and Keith K. Cox. Marketing Classics: <A> Selection of Influential Articles. 6. ed. Allyn and Bacon, 1988.
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Warning: These citations may not always be 100% accurate.