rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing Classics
    sub title: Selection of Influential Articles
  name:
    name part: Enis, Ben M.
    role:
      role term: creator
  name:
    name part: Cox, Keith K.
  type of resource: text
  origin info:
    edition: 6. ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 544 s.
  note: Ben M. Enis, Keith K. Cox
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: teórie ekonomické
  subject:
    name:
      name part: koncepcie
  subject:
    name:
      name part: spotrebitelia
  subject:
    name:
      name part: správanie
  subject:
    name:
      name part: stratégia podniková
  subject:
    name:
      name part: plánovanie strategické
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: distribúcia
  subject:
    name:
      name part: analýza trhu
  subject:
    name:
      name part: plánovanie výroby
  subject:
    name:
      name part: podnik
  identifier: 0-205-11379-6
  record info:
    record change date: 20221219121137.0
    record identifier: c001042