rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing Strategy
    sub title: Customer-Driven Approach
  name:
    name part: Schnaars, Steven P.
    role:
      role term: creator
  type of resource: text
  origin info:
    edition: 1. ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 319 s.
  note: Steven P. Schnaars
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: spotrebitelia
  subject:
    name:
      name part: trh
  subject:
    name:
      name part: plánovanie strategické
  subject:
    name:
      name part: konkurencieschopnosť
  subject:
    name:
      name part: výrobky
  subject:
    name:
      name part: analýza trhu
  subject:
    name:
      name part: PIMS
  subject:
    name:
      name part: kvalita výrobkov
  subject:
    name:
      name part: správanie
  identifier: 0-02-927953-4
  record info:
    record change date: 20221206114755.1
    record identifier: c001051