APA (7th ed.) Citation
Walters, G. C., & Robin, D. P. (1978). Classics in Marketing (1. ed.). Goodyer Publ. Co.
Chicago Style (17th ed.) Citation
Walters, Glenn C., and Donald P. Robin. Classics in Marketing. 1. ed. Santa Monica: Goodyer Publ. Co, 1978.
MLA (9th ed.) Citation
Walters, Glenn C., and Donald P. Robin. Classics in Marketing. 1. ed. Goodyer Publ. Co, 1978.
Warning: These citations may not always be 100% accurate.