rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing management
    sub title: Strategies and programs
  name:
    name part: Guiltinan, Joseph P.
    role:
      role term: creator
  name:
    name part: Paul, Gordon W.
  type of resource: text
  origin info:
    edition: 4. ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 449 s.
  note: Joseph P. Guiltinan, Gordon W. Paul
  subject:
    name:
      name part: marketing
  subject:
    name:
      name part: manažment
  subject:
    name:
      name part: stratégia podniková
  subject:
    name:
      name part: plánovanie podnikové
  subject:
    name:
      name part: analýza trhu
  subject:
    name:
      name part: konkurencia
  subject:
    name:
      name part: vývoj výrobku
  subject:
    name:
      name part: tvorba cien
  subject:
    name:
      name part: reklama
  subject:
    name:
      name part: distribúcia
  subject:
    name:
      name part: predaj
  identifier: 0-07-048942-4
  record info:
    record change date: 20221214102143.4
    record identifier: c001070