Bernhardt, K. L., & Kinnear, T. C. (1988). Cases in Marketing Management (4. ed.). Business Publ.
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Chicago Style (17th ed.) Citation
Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 4. ed. Plano: Business Publ, 1988.
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MLA (9th ed.) Citation
Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 4. ed. Business Publ, 1988.
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Warning: These citations may not always be 100% accurate.