Kinnear, T. C., & Bernhardt, K. L. (1990). Principles of Marketing (3. ed.). Scott, Foresman and Co.
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Chicago Style (17th ed.) Citation
Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. 3. ed. Glenview: Scott, Foresman and Co, 1990.
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MLA (9th ed.) Citation
Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. 3. ed. Scott, Foresman and Co, 1990.
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Warning: These citations may not always be 100% accurate.