Kotler, P., & Roberto, E. L. (1989). Social Marketing: Strategies for Changing Public Behavior (1. ed.). The Free Press.
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Citação norma Chicago
Kotler, Philip, and Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. 1. ed. New York: The Free Press, 1989.
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Citação norma MLA
Kotler, Philip, and Eduardo L. Roberto. Social Marketing: Strategies for Changing Public Behavior. 1. ed. The Free Press, 1989.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.