Heskett, J. L. (1976). Marketing (1. ed.). MacMillan Pub. Co.
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Chicago Style (17th ed.) Citation
Heskett, James L. Marketing. 1. ed. New York: MacMillan Pub. Co, 1976.
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MLA (9th ed.) Citation
Heskett, James L. Marketing. 1. ed. MacMillan Pub. Co, 1976.
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Warning: These citations may not always be 100% accurate.