Lusch, R. F., & Lusch, V. N. (1987). Principles of Marketing (1. ed.). Wadsworth.
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Chicago Style (17th ed.) Citation
Lusch, Robert F., and Virginia N. Lusch. Principles of Marketing. 1. ed. Boston: Wadsworth, 1987.
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MLA (9th ed.) Citation
Lusch, Robert F., and Virginia N. Lusch. Principles of Marketing. 1. ed. Wadsworth, 1987.
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Warning: These citations may not always be 100% accurate.