Cita APA (7a ed.)
Schoell, W. F., & Guiltinan, J. P. (1988). Marketing: Contemporary Concepts and Practices (3. ed.). Allyn and Bacon.
Cita Chicago Style (17a ed.)
Schoell, William F., y Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 3. ed. Boston: Allyn and Bacon, 1988.
Cita MLA (9a ed.)
Schoell, William F., y Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 3. ed. Allyn and Bacon, 1988.
Precaución: Estas citas no son 100% exactas.