Cita APA (7a ed.)
Lamb, C. W., Hair, J. F., & MacDaniel, C. (1992). Principles of Marketing (1. ed.). South-Western Publ. Co.
Cita Chicago Style (17a ed.)
Lamb, Charles W., Joseph F. Hair, y Carl MacDaniel. Principles of Marketing. 1. ed. Cincinnati: South-Western Publ. Co, 1992.
Cita MLA (9a ed.)
Lamb, Charles W., et al. Principles of Marketing. 1. ed. South-Western Publ. Co, 1992.
Precaución: Estas citas no son 100% exactas.