Shapiro, B. P., Dolan, R. J., & Quelch, J. A. (1985). Marketing management: Principles, analysis, and applications. RICHARD D. IRWIN.
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Chicago Style (17th ed.) Citation
Shapiro, Benson P., Robert J. Dolan, and John A. Quelch. Marketing Management: Principles, Analysis, and Applications. Homewood: RICHARD D. IRWIN, 1985.
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MLA (9th ed.) Citation
Shapiro, Benson P., et al. Marketing Management: Principles, Analysis, and Applications. RICHARD D. IRWIN, 1985.
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Warning: These citations may not always be 100% accurate.