APA (7th ed.) Citation
Busch, P. S., & Houston, M. J. (1985). Marketing: Strategic Foundations (1. ed.). Irwin.
Chicago Style (17th ed.) Citation
Busch, Paul S., and Michael J. Houston. Marketing: Strategic Foundations. 1. ed. Homewood: Irwin, 1985.
MLA (9th ed.) Citation
Busch, Paul S., and Michael J. Houston. Marketing: Strategic Foundations. 1. ed. Irwin, 1985.
Warning: These citations may not always be 100% accurate.