APA (7th ed.) Citation
Dillon, W. R., Madden, T. J., & Firtle, N. H. (1990). Marketing Research in a Marketing Environment (2. ed.). Irwin.
Chicago Style (17th ed.) Citation
Dillon, William R., Thomas J. Madden, and Neil H. Firtle. Marketing Research in a Marketing Environment. 2. ed. Homewood: Irwin, 1990.
MLA (9th ed.) Citation
Dillon, William R., et al. Marketing Research in a Marketing Environment. 2. ed. Irwin, 1990.
Warning: These citations may not always be 100% accurate.