(1990). Marketing: Theory and Practice (2. ed.). MacMillan.
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Chicago Style (17th ed.) Citation
Marketing: Theory and Practice. 2. ed. Houndmills: MacMillan, 1990.
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MLA (9th ed.) Citation
Marketing: Theory and Practice. 2. ed. MacMillan, 1990.
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Warning: These citations may not always be 100% accurate.