APA (7th ed.) Citation
(1990). Marketing: Theory and Practice (2. ed.). MacMillan.
Chicago Style (17th ed.) Citation
Marketing: Theory and Practice. 2. ed. Houndmills: MacMillan, 1990.
MLA (9th ed.) Citation
Marketing: Theory and Practice. 2. ed. MacMillan, 1990.
Warning: These citations may not always be 100% accurate.