Cita APA (7a ed.)
Peter, J. P., & Olson, J. C. (1990). Consumer Behavior and Marketing Strategy (2. ed.). Irwin.
Cita Chicago Style (17a ed.)
Peter, J. Paul, y Jerry C. Olson. Consumer Behavior and Marketing Strategy. 2. ed. Homewood: Irwin, 1990.
Cita MLA (9a ed.)
Peter, J. Paul, y Jerry C. Olson. Consumer Behavior and Marketing Strategy. 2. ed. Irwin, 1990.
Precaución: Estas citas no son 100% exactas.