APA (7th ed.) Citation
Belch, G. E., & Belch, M. A. (1990). Introduction to Advertising and Promotion Management (1. ed.). Irwin.
Chicago Style (17th ed.) Citation
Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion Management. 1. ed. Homewood: Irwin, 1990.
MLA (9th ed.) Citation
Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion Management. 1. ed. Irwin, 1990.
Warning: These citations may not always be 100% accurate.