Cita APA (7a ed.)
McCarthy, J. E., & Perreault, W. D. (1991). Applications in Basic Marketing: Clippings from the Popular Business Press (1. ed.). IRWIN.
Cita Chicago Style (17a ed.)
McCarthy, Jerome E., y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. Homewood: IRWIN, 1991.
Cita MLA (9a ed.)
McCarthy, Jerome E., y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. IRWIN, 1991.
Precaución: Estas citas no son 100% exactas.