APA (7th ed.) Citation
McCarthy, J. E., & Perreault, W. D. (1991). Applications in Basic Marketing: Clippings from the Popular Business Press (1. ed.). IRWIN.
Chicago Style (17th ed.) Citation
McCarthy, Jerome E., and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. Homewood: IRWIN, 1991.
MLA (9th ed.) Citation
McCarthy, Jerome E., and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. IRWIN, 1991.
Warning: These citations may not always be 100% accurate.