APA (7th ed.) Citation
Pride, W. M., & Ferrell, O. C. (1980). Marketing: Basic Concepts and Decisions (2. ed.). Houghton Mifflin Co.
Chicago Style (17th ed.) Citation
Pride, William M., and O. C. Ferrell. Marketing: Basic Concepts and Decisions. 2. ed. Boston: Houghton Mifflin Co, 1980.
MLA (9th ed.) Citation
Pride, William M., and O. C. Ferrell. Marketing: Basic Concepts and Decisions. 2. ed. Houghton Mifflin Co, 1980.
Warning: These citations may not always be 100% accurate.