APA (7th ed.) Citation
Husted, S. W., Varble, D. L., & Lowry, J. R. (1989). Principles of Modern Marketing (1. ed.). Allyn and Bacon.
Chicago Style (17th ed.) Citation
Husted, Stewart W., Dale L. Varble, and James R. Lowry. Principles of Modern Marketing. 1. ed. Boston: Allyn and Bacon, 1989.
MLA (9th ed.) Citation
Husted, Stewart W., et al. Principles of Modern Marketing. 1. ed. Allyn and Bacon, 1989.
Warning: These citations may not always be 100% accurate.